Brand investment has a reputation problem. Because the returns are diffuse and the timeline is long, it often gets cut first when budgets tighten.
First Impressions Are Made in Milliseconds
Research shows people form judgements about a brand within 50 milliseconds. Your visual identity is doing persuasion work before a single word is read.
Consistency Drives Revenue
Consistent brand presentation across all platforms increases revenue by up to 23%, according to research by Lucidpress.